Many event planners still utilize time-consuming and potentially error-prone manual processes to plan and manage their programs. This takes their focus away from executing the strategic aspects of their events that support key organizational objectives such as sales lead generation, brand promotion, education, and advocacy. This misdirected focus results in a sub-optimal brand presentation and renders events among the least-controlled areas of corporate spending.
Eventuosity is a cloud-based, scalable software application for the planning and management of events. Eventuosity has located in Ben Franklin TechVentures®, an award-winning business incubator/post-incubator facility on Lehigh University’s campus in Bethlehem, PA. Ben Franklin TechVentures is owned and managed by the Ben Franklin Technology Partners of Northeastern Pennsylvania.
Events are an important marketing, education, revenue-generation, and advocacy tool for many organizations. Eventuosity supports event professionals involved with trade shows, conferences, meetings, and any activity that involves the coordination of people, resources, and tasks. Eventuosity is the first application to bridge the event technology gap between registration and post-event analysis in a single tool. The software addresses planning from registration to post-event reporting and return-on-investment analysis. Because it is cloud-based, it is accessible on multiple devices.
The events industry is undergoing unprecedented growth; it has been named a top-ten growth profession between 2010 and 2020 (http://247wallst.com/special-report/2015/09/03/americas-fastest-growing-jobs-3/). But shorter planning cycles, cuts in corporate spending, and greater demand for analytics require a more sophisticated approach to event planning. Eventuosity directly addresses this need. The company has already raised some investment funds.
Ben Franklin TechVentures brings together entrepreneurs, Ben Franklin staff, and Lehigh faculty and students to accelerate the growth of the region’s technology economy. The Ben Franklin team supports TechVentures resident companies with management guidance, business planning, strategic planning, and marketing counsel; connections to angel investors and venture capitalists; and assistance in preparing and improving funding presentations. Ben Franklin shares its new Innovation Institute meeting, learning, and conference facilities space with resident companies, local corporate partners, and programs. Ben Franklin TechVentures provides an entrepreneurial culture that fuels innovation, hastens the success of early-stage technology firms, and supports high-value job creation. Lehigh Valley Business Coverage