Joseph Michelli, Ph.D., was keynote speaker at the Ben Franklin Technology Partners of Northeastern Pennsylvania’s 2010 i xchange, exploring the critical importance of creativity and innovation in delivering customer value and creating business opportunities.

Michelli is an internationally sought-after speaker, author, and organizational consultant who has been described as “catching what is right in the world and playfully sparking people and businesses to grow toward the extraordinary.” In addition to writing best-selling books about enduring business principles, he hosted an award-winning daily radio program in Colorado Springs, Colorado for over a decade.

In this video, filmed before his keynote address at the 2010 i xchange, Michelli discusses outcome-based vs. incremental innovation with Lehigh Valley Entrepreneur TV.