Begin operations to apply a new, proprietary chemical to natural fabrics and finished apparel that makes them water-repellant and resistant to stains and odors. The treatment, PerfectDry, works on all natural fabrics, including cotton, silk, wool, and cashmere. Treated fabric retains its natural feel, remains breathable, and is indistinguishable from its untreated state. PerfectDry will allow, for example, a delicate fabric like silk to be machine washed, or used to construct a rain coat. Initial target markets include the military, outdoor clothing, and women’s apparel.