“BRAND BUILDING for Small Business” is a branding/communications blog designed for entrepreneurs and small businesses. Produced by two experienced communications professionals who worked for a company within the Berkshire Hathaway family, its goal is to provide practical, Do-It-Yourself advice about creating a brand identity. It provides simple, straightforward tips that can be executed by a single person or a small group on a very tight budget.
Topics include early branding, such as Build vs. Buy; Build: Where to Begin; The Beginning – What’s in a Name?; The Beginning – Design Your Own Logo; and The Beginning – The Role of a Brand Style Guide.The blog also addresses other building blocks needed when creating your own brand as well as a few of the keys to crisis management. Reusable templates are available. Visit and subscribe at “BRAND BUILDING for Small Business.”