Role:
Advance the brand of the Ben Franklin Technology Partners of Northeastern Pennsylvania (BFTP_NEPA) and enhance networks of support through ongoing communication of the organization’s accomplishments by marketing existing clients, and by building awareness among prospective new clients. Establish and strengthen relationships, leading to an improved perception and advantageous action among key constituents, including business, community, and government leaders, and the media.
Responsibilities:
· Develop marketing/branding/messaging strategies for BFTP_NEPA
· Produce annual report
· Manage media relations
· Manage website/social media
· Lead statewide marketing efforts and support statewide legislative advocacy
· Manage events
· Manage podcast and video showcasing clients
· Assist clients with marketing needs
· Produce public presentations
· Administer email marketing system and implement best practices
· Perform other duties as assigned
Requirements:
· 10 – 15 years’ experience in marketing, public relations, and social media
· Bachelor’s degree in marketing, public relations, English, or another relevant field; MBA in marketing preferred
· Outstanding writing and communications skills, technical writing experience preferred
· Experience in Photoshop required
· Proven experience with an email marketing system (Constant Contact desirable), customer relationship management (CRM) systems (Salesforce highly desirable) and content management system (CMS) systems (specifically WordPress)
· Ability to work effectively with multiple constituents including entrepreneurs, senior-level executives, media, elected officials and their staffs, colleague economic development professionals, and others
· Ability to tolerate ambiguity, address challenges creatively, and work quickly and accurately
· Ability to organize multiple projects and processes simultaneously
Aunque la mayor parte de nuestro personal ha trabajado principalmente desde casa durante la pandemia, prevemos volver a un modelo híbrido de trabajo desde nuestra oficina de Belén y desde casa. Es necesario viajar ocasionalmente fuera de la región de Lehigh Valley.
Nota:
Esta descripción del puesto no enumera todas las responsabilidades, competencias, esfuerzos o condiciones de trabajo asociadas al puesto. Refleja los principales elementos del puesto. Ben Franklin Technology Partners se reserva el derecho de revisar o cambiar las obligaciones y responsabilidades del puesto según surja la necesidad. Esta descripción del puesto no constituye un contrato de trabajo escrito o implícito.
Los beneficios incluyen:
Ofrecemos un salario competitivo y beneficios. El puesto está ubicado en nuestra oficina de Belén.
- Asistencia sanitaria
- Vacaciones, bajas por enfermedad y días festivos
- Plan de jubilación que incluye un incentivo de contrapartida
- Programas de bienestar
- Ayuda para la matrícula
Please send a resume and letter of application describing qualifications and salary requirements to: Kathy Ann Minnich, kminnich@nep.benfranklin.org, or apply on Indeed.
Nada de llamadas telefónicas, por favor.