A year after being named the 2025 winner of the Philadelphia 76ers’ Enrich Program, Game Face Grooming is looking back on a partnership that helped expand the company’s visibility, strengthen new relationships, and support continued business growth.
The East Stroudsburg-based company, which develops performance-focused grooming, skincare, and sneaker-care products, was also recognized at Ben Franklin Northeast’s Venture Idol 2025, where founder and CEO Philip Williams received the R. Chadwick Paul Entrepreneurial Achievement Award.
Presented by the Philadelphia 76ers and Bank of America, the Enrich Program is designed to support growing businesses through marketing exposure, professional guidance, and networking opportunities. The grand prize includes an official partnership with the 76ers, along with a PR and marketing strategy, expert consultation, and exclusive networking opportunities. Businesses must be independent, formally incorporated, and founded in and/or operating within the Philadelphia metropolitan area to be eligible.
For Game Face Grooming, the experience has delivered meaningful results. Over the past year, the company has benefited from the visibility, strategic support, and connections that came with the Enrich Program, helping to strengthen its brand and open new business opportunities. Learn more about their experience by watching the video here.
“Being recognized as the winner of the Philadelphia 76ers Enrich program has been both an honor, as well as a great opportunity to grow awareness of our Game Face Grooming brand. The 76ers didn’t just award us as the winner, they opened doors across their entire organization from strategic marketing support, engagement with youth sports programming and made introductions that have led to new business relationships. As a founder, building a brand at the intersection of sports and consumer products, having the Philadelphia 76ers institutional backing means everything!”
Philip Williams, Founder and CEO of Game Face Grooming
Ben Franklin Northeast has supported Game Face Grooming since the company’s inception in 2015, and the company’s continued progress underscores the value of long-term investment in promising startups. Its growth reflects the impact that sustained entrepreneurial support can have as companies move from early development to broader recognition and market traction.
As the current Enrich application cycle continues, Game Face Grooming’s experience offers a strong example of how the right partnership can help a growing company gain traction. And Ben Franklin Northeast is grateful for the opportunity to support startups across northeastern Pennsylvania from their earliest stages through new milestones of visibility, growth, and regional impact.
Startups interested in applying for the next Enrich cohort can learn more through the Philadelphia 76ers’ Enrich Program. The application deadline is Monday, March 23, 2026.