Develop a strategic business and financial plan, and enhance product commercialization efforts for this producer of a law enforcement and community-based safety software application. The company’s app, “Am I Safe,” utilizes crime data and real-time input to assess the current safety level in a given location. Built on a proprietary algorithm, the app provides users with a safety factor that considers their personal demographics, including age and gender. It also provides municipalities direct contact with citizens using a web-based portal that allows for alerts, broadcast messages, mass calling, and video.