Client & Alumni News

Gilson Snow channels the spirit of experimentation and adventure

“One of the biggest obstacles to forward motion or to even pursuing things you care about is the fear of failure,” says Nick Gilson, CEO of Gilson Snow, Inc. “In certain environments, it can be quite crippling.”

As winter sports enthusiasts, Nick Gilson and co-owner Austin Royer decided to put that spirit of experimentation to work on building a better snowboard. The result was the Gilson Edge — or Soft Edge — a patented design that sets Ben Franklin client Gilson Snow apart from the competition. Via Keystone Edge

Nick Gilson with one of Gilson Snow’s new 2021 snowboard designs/ photo: James Mentzer